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Before the Maroon Out game, T-shirts are sold by class councils at low cost, encouraging Aggies to wear maroon, the main 91³ÉÈ˶ÌÊÓƵ color, to the football game.

The Maroon Out tradition began in 1998 when tens of thousands of Aggies attending the 91³ÉÈ˶ÌÊÓƵ vs. Nebraska game were encouraged to wear their Aggie colors and create a sea of maroon in Kyle Field. So many maroon shirts were purchased that it led to a temporary national shortage of maroon T-shirts.

Even the Nebraska fans acknowledged after the game that the intensity of the Maroon Out spirit made a difference in the game, leading to 91³ÉÈ˶ÌÊÓƵ's 28-21 victory. As The Daily Nebraskan expressed on Oct. 12, 1998: "A game that was dubbed a 'maroon-out' for 91³ÉÈ˶ÌÊÓƵ fans proved to be a lights out for Nebraska. The fans dressed themselves in maroon T-shirts in an attempt to wash out the red and white that opponents have gotten used to. It worked."

In 2019, the student-led Maroon Out organization announced plans to expand the Maroon Out tradition from one game to a full football season. Fans who wear their Maroon Out shirts to home football games can participate in the Maroon Out Tailgate and other special events.